In Which Order Does Google Analytics Filter Data?

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If you regularly use Google Analytics, you must know how to utilize it fully. You might need to filter out some data on the platform to generate specific and detailed reports. Although Google Analytics offers different ways to filter data, it might not work properly unless you follow the right order.   

Failure to use the right order might affect how your Google Analytics data appears. But then the question arises – in which order does Google Analytics filter data? This article will provide the answer to that!

What is Google Analytics Filter Order? Why Should You Use It?

You need to follow a particular order when applying filters. Once you apply a specific filter, some information is removed. This also happens when you add a second and third filter. One of the reasons why you need to follow the right order is that if two different filters are working on similar data, this could be a problem.

In Which Order Does Google Analytics Filter Data?

Google Analytics will filter data based on the order in which filters get applied. You must use the right order; otherwise, you could miss out on critical data insights without your knowledge.

How To Change The Filter Order

If your filter order is all wrong, you can change it. However, you must have editor permissions on Google Analytics to alter this. To change the order, select “Filter” on your admin page and click “View” to create a filter.

Google Analytics allows you to filter information based on different categories, including:

  • Hostname: You can add filters to exclude or include a specific hostname.
  • ISP domain: This is ideal if you have a large business with its own dedicated internet, such as a company network.
  • Subdirectories: You can add filters to collect data from a particular subdirectory on your website. For instance, this can be from the help pages or FAQ section.
  • IP addresses. You can filter traffic from certain IP addresses.

Once you’ve decided on the best categories for your business, click on the “Add Filter” button to see all the filters. You can rearrange them to show your desired order for your analytics reports. 

Types of Google Analytics Filters

Here are the custom Google Analytics filter types you should know about:

  • Include: This filters all the files that match the filter pattern and ignores everything else.
  • Exclude: If you add these, it will remove all other information that is not in the same pattern.
  • Search & Replace: You can search for a specific pattern and replace it with a different input.
  • Uppercase and Lowercase: This filter type will convert the content into either of the two options. It will not affect special characters or numbers.
  • Advanced: This feature allows you to build a unique field using one or two other fields. 

Final Remarks

Filters in Google Analytics are very important if you want to generate reports for your website. However, you must understand how to use these filters for the best results. If you are applying the filters to the same data field, you need to pay attention to the order. 

You can also interchange the different options to see which filter options work best for your data. As long as you have editor rights, you can alter how the filters appear and choose an order of your liking. This will ensure you don’t lose critical insights to gauge your website’s performance.

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