Entity Sync
AI answer engines do not cite websites. They cite verified entities. If your business does not exist as a verified entity in the global knowledge graph, you are invisible to the systems that now drive discovery.
Entity Sync registers your business in Wikidata, sets up your Google Knowledge Panel, and synchronises your identity across 50+ authoritative directories. The identity layer that AI search requires.
Why entity identity is the prerequisite for AI search visibility
Google AI Overviews
Cites sources with verified entity identity. Unverified businesses are not cited — regardless of content quality.
ChatGPT / Perplexity
Trained on data that includes Wikidata, Wikipedia, and high-authority directories. No entity record = no training data = no citations.
Google Knowledge Graph
Powers the Knowledge Panel, local pack, and entity-based ranking signals. Requires a verified Wikidata Q number as the identity anchor.
Local Search (Maps)
NAP consistency across directories is the primary trust signal for local pack rankings. Inconsistent data suppresses visibility.
Everything in the Entity Sync service
Wikidata Registration
Your business registered as a verified entity in Wikidata with a unique Q number. The same database Wikipedia uses. The foundation of Google Knowledge Graph identity.
Google Knowledge Panel Setup
Structured entity data submitted to trigger and populate your Google Knowledge Panel. Logo, description, address, hours, website, social profiles — all verified.
NAP Sync — 50+ Directories
Your Name, Address, Phone number verified and corrected across 50+ authoritative directories: Google Business Profile, Bing Places, Yelp, Apple Maps, Facebook, and more.
Schema Person/Org Node
Complete JSON-LD Organisation and Person schema blocks written for your site, linking your entity identity to your web presence.
Social Profile Verification
LinkedIn, Facebook, Twitter/X, Instagram, YouTube — all verified and linked to your entity node. Consistent identity across every platform.
Entity Fingerprint Report
Full audit report showing your entity coverage before and after sync. Every directory, every citation, every schema node — documented.
Common questions about Entity Sync
What is a Wikidata Q number?
A Wikidata Q number is a unique identifier assigned to an entity in the Wikidata knowledge base — the same database that powers Wikipedia's infoboxes and Google's Knowledge Graph. When your business has a Wikidata Q number, Google can verify your entity identity with high confidence, which is a prerequisite for a Knowledge Panel and for being cited by AI answer engines.
What is NAP consistency and why does it matter?
NAP stands for Name, Address, Phone number. NAP consistency means your business name, address, and phone number are identical across every directory, citation, and web mention. Inconsistent NAP is one of the most common causes of local ranking suppression — Google cannot confidently identify your business as a single entity when its data conflicts across sources.
What is a Google Knowledge Panel?
A Google Knowledge Panel is the information box that appears on the right side of Google search results for verified entities — businesses, people, organisations. It displays your business name, description, logo, address, hours, website, and social profiles. Having a Knowledge Panel is a strong signal that Google has verified your entity identity, which directly improves your AI search citability.
How long does Entity Sync take?
The NAP sync and directory submissions are completed within 5-7 business days. Wikidata registration is completed within 48 hours. Google Knowledge Panel appearance typically takes 2-6 weeks after entity registration, as Google needs time to crawl and verify the new entity data.
Become a verified entity. Get cited by AI.
Wikidata registration. Knowledge Panel setup. NAP sync across 50+ directories. The identity layer AI search requires.
Get Entity Sync →