We place you on trusted, high-metric platforms that Google already values, accelerating ranking gains.
A local citation is simply your business’s NAP (Name, Address, and Phone number) published on external websites, directories, or social platforms. These listings act like digital “proof of life,” helping both customers and search engines confirm you’re real and trustworthy.
Popular places where businesses are listed are Yelp, Google My Business, BBB.org, Angi, Houzz, TripAdvisor, and other high-authority services.
Building out your local citations provides a range of benefits for your business’s online visibility and reputation
Each new citation is another place where customers can discover your business. By getting listed on popular directories and maps, you dramatically increase your online footprint. In fact, businesses with expanded citation profiles saw 89% more direct search visibility on Google and significantly higher views in search and map results. More exposure = more potential customers.
Consistent citations help your business rank higher in local search results. They are a core component of local SEO success – having your NAP on numerous trusted sites boosts your chances of appearing in Google’s local results and Map Pack. This puts your business front-and-center when nearby customers search for services you offer.
Citations don’t just improve rankings – they lead to real customer actions. A comprehensive study found that locations with broader citation coverage enjoyed 102% more driving direction requests, 13% more phone calls, and 87% more website clicks from Google users, compared to those with only a basic listing on Google/Bing/Facebook. In other words, having your business info on lots of sites makes it far easier for customers to call you, get directions, or click through to your website.
When your business is consistently listed across many well-known platforms, it signals legitimacy. Both search engines and consumers gain confidence that your business is active and reliable. Conversely, missing or inconsistent information can hurt trust. Our service ensures your NAP details are 100% consistent everywhere, projecting a trustworthy, established brand image to customers.
Many directory sites allow a link to your website in the business listing. Each citation we build often includes a backlink to your site, which can improve your domain authority and organic SEO over time. While the SEO boost from any single directory link is modest, the combined effect of dozens of citations provides a solid foundation of inbound links – and some directories (like Bing Places, Yelp, etc.) can be fairly high-authority. It’s an easy way to diversify your link profile with legitimate, relevant mentions of your business.
By proactively building and updating citations, you reduce the risk of incorrect information spreading online. Ensuring your name, address, and phone are uniform across all listings helps prevent customer confusion (no arriving at an old address or calling the wrong number) and avoids hurting your local rankings due to data discrepancies. Our service takes consistency seriously, so you can rest assured every listing will match perfectly.
We provide a turnkey citation-building solution – handling everything from research to reporting – so you can focus on running your business. Here’s what’s included in our service:
In summary, we offer a truly end-to-end citation building service: from auditing your current citations, to selecting the best sites, to manually building each listing with care, to indexing and reporting – all done by local SEO specialists. You’ll gain a robust, consistent presence across the web that drives local customers straight to your business.
No matter where you operate – North America, Europe, Asia, Africa, Oceania – we can build citations there.
We collect your official Name, Address, Phone (NAP) and other details, then perform a citation audit to spot duplicates, inconsistencies, and gaps in your current listings.
Any duplicate or inaccurate listings are corrected or removed first, ensuring every future citation carries the exact same, trust-building data.
Next, our team builds a tailored roadmap of high-authority, geo- and niche-relevant directories—focusing on quality platforms that matter most for your industry rather than spraying hundreds of low-value sites. This strategy delivers stronger local-SEO signals with less clutter.
Real people (not bots) create or claim each listing by hand, add rich details (logo, hours, links), and complete any email or phone verifications to ensure every profile goes live and no duplicates slip through.
Once listings are live, we use proven indexing tactics so search engines pick them up faster, then double-check every profile for accuracy before marking the job done.
You receive a downloadable report with the live URL and login credentials for every citation, giving you permanent control and making future edits easy. White-label reports are available for agencies.
We offer customized citation packages designed for businesses looking to boost their local SEO performance.
A local citation is a snippet of your business’s contact details—name, address, phone number and often URL—on 3rd party sites like maps apps, review portals or local directories. Consistent citations are like digital “proof of address”, increasing your visibility in local search and allowing customers to find and contact you quickly.
Multiple studies show that consistent citations remain a top-ranking factor for appearing in Google’s Local Pack and Map results, and businesses with robust citation profiles see higher visibility and conversion metrics (calls, clicks, direction requests).
There’s no magic number, but industry data suggests that 50 well-chosen listings can move rankings in low-competition niches, while 100–200 citations are typical in competitive markets such as legal or home services.
We build your listings in 5–10 business days. Search engines usually index new citations within a few weeks, and most businesses start noticing measurable ranking or traffic lifts within 3–6 months, depending on competition and site authority.
Yes — every listing is hand-built by our specialists. Manual submission avoids the duplicate or mismatched data issues that often plague automated “spray-and-pray” tools.
No. Because we submit manually, you own each profile outright—there are no recurring fees. Some automated services pull listings if you cancel, but manual citations stay up indefinitely.
Our initial audit flags duplicates or outdated citations, which we then correct or suppress. Fixing duplicates is crucial because they can “derail” local SEO by sending mixed signals to Google.
Yes—Whitespark’s annual ranking factors study lists citation signals among the core components that influence Local Pack placement, alongside reviews and Google Business Profile optimization.
