The Top 6 Best Alternatives to Similarweb

Similarweb is a tool that allows you to check the analytics behind any website and points you toward the ways in which you can boost the performance of your site. Simply put, you can review what your competitors are doing well and emulate or even outpace them and make your site better. 

While this is one of the best tools for this task, there are many others that you can consider. This article contains alternatives to Similarweb that provide a similar function but are more cost-effective and easy to use. 

All these alternatives are free with limited functionalities, but their paid versions allow you to take full advantage of all the features. 

Ready for something different? Let’s get to it. 


The most widely used alternative to Similarweb is SemRush. It is a popular SEO tool you can use instead of Similarweb, and for a good reason. Here’s why:


The Top 6 Best Alternatives to Similarweb 8

The features that make SemRush a great alternative to Similarweb include,

  • Keyword research specialization
  • Competitor analysis
  • Optimization of Google Ads

SemRush also provides information about traffic cost estimation and keywords used to generate such traffic, which is why most people also use SemRush for running SEO campaigns.


  • Develops PPC campaigns
  • Improves content marketing
  • Collects simplified data
  • Analyzes traffic


  • Market consolidation
  • Slow update


The Pro package has a price tag of $119.95 per month. It includes five projects along with 500 keywords and 10,000 results for every report.

The Guru package is $229.95/month. It has 15 projects, 1500 keywords, and 30,000 results per report.

The monthly cost for the Business package is $449.95. It provides you with 40 projects along with 5,000 keywords and 50,000 results for every report.



Users have rated SemRush 8.4/10 on G2 for being an easy-to-use tool. For the quality of support, people have rated it 8.6/10. Out of 1621 ratings, 1227 have given it a 5-star review which goes to show how valuable users find this tool to be. 

The best things about this tool, as said by people on G2, are its optimization, SEO audit, and SEO writing assistant tool. 

The downsides mentioned by users include pricing and unrealistic metrics for low-volume keywords.

Software Advice

SemRush on Software Advice has managed to acquire an excellent rating of 4.67/5. Many users consider it an easy-to-use tool with good customer support that provides great value for money. However, some criticize it for being hard to learn.

Trust Radius

Based on Trust Radius, users have rated SemRush a solid 9.0/10. The features people like the most include availability, support, and performance. 

However, SemRush sensor, trends, keyword volume, and writing assistant are average-rated on this site. 


Serpstat is also an alternative to Similarweb. It helps in site analysis and audit, competitor analysis, and rank tracking among other things. 

The Top 6 Best Alternatives to Similarweb 9


Some of the most prominent features of Serpstat include:

  • Keyword analysis
  • Site auditing
  • Rank tracking
  • Competitor analysis
  • Reporting
  • Integration and API


  • Helpful in auditing the websites
  • Easy marketing for business owners
  • Domain and competition analysis
  • Backline management


  • Some features take time to get used to
  • Backlink quality has room for improvement


Serpstat offers different packages for its customers. The details of these packages are as follows:

The first Serpstat price plan is Lite. It is $69/month and is most suitable for individuals or freelancers with a limited budget. The users can get access to 20+ tools.

The Standard package, priced at $149 per month, includes all Lite package features with access to 3 users, branded reports, and API credits.

The third package, labeled Advanced, costs $299 per month. Along with all the Standard package features, it has a limit of 5 users and an extended interface.

The Enterprise costs $499 monthly and accommodates seven users and white labels. Also, it has all the features of the Advanced package. 



Users on G2 rate Serpstat a solid 4.6/5. Features most liked by users include a professional support system and super affordable prices compared to other alternative tools. 

Some users also pointed out that the navigation and reporting view needs some improvement. Overall, users who have reviewed Serpstat on G2 are satisfied with its services.

Software Advice

147 users have reviewed Serpstat on Software Advice, where it has a rating of 4.67/5. People have mentioned this tool as easy to use and good value for money. 

The best thing about this tool is that it keeps updating and adding new features. The only negative aspect that users have discussed is a sense of overcrowdedness. 

Trust Radius

The average rating for Serpstat on Trust Radius is 8.6/10. 40% of users have given 9 stars or above, while 50% of the remaining users have given eight stars. 

According to the reviews, domain analysis and competition analysis are helpful. Reports are easy to make, and the user interface is also user-friendly. 

The negative aspects pointed out as areas where improvements could help include some audit points that are too technical for users. Also, more PPC features would be a better option according to existing users. 


Ahrefs is another SEO tool that can serve as a great alternative to Similarweb. Both have some similar features, so you can easily switch to whichever one suits you the best. 


The Top 6 Best Alternatives to Similarweb 10

The noteworthy features of Ahrefs that have gained its immense popularity include:

  • Audit and optimization of websites
  • Competitor analysis through Site Explorer
  • Keyword explorer
  • Rank tracker


  • Wide variety of keywords
  • Easy to use
  • Access to several tools
  • Easy auditing
  • Inexpensive


  • No free trials
  • All the plans offer single user 
  • Works only on PC


The basic package offered at Ahrefs is Lite for $99 per month. It provides you with an SEO dashboard, rank tracker, site audit, keyword and site explorer, and alerts.

The Standard package is at $199/month. Along with the features of the Lite package, it offers additional features such as a history chart, SERP updates, site explorer, domain comparison, and batch analysis. 

The third package Ahrefs offers for $399 monthly is Advanced. It contains advanced features of the Standard package.

The enterprise package for $999 per month offers unlimited history, pay-by-invoice, audit log, access management, API, and many more features.



Ahrefs gets a 4.6 rating out of 5 with 80% of users giving 5-star reviews. According to the users, Ahrefs is the perfect tool for digital marketers. It has powerful features that are very helpful in keyword research and ranking. The only downside mentioned by the users is the pricing of the packages. 

Software Advice

Ahrefs gets a rating of 4.74 out of 5 on Software Advice. Out of 401 reviewers, 309 people rate it as a 5-star tool. 

Users have found it easy to use and experienced good customer support systems. 4.5 out of 5 people think it is good value for money. 

The only negative aspect mentioned by the users is a problem with organic keywords and their repetition. 

Trust Radius

Ahrefs has a score of 8.8 out of 10 on Trust Radius. Users have found this tool helpful in keyword research, website audit, and backlink analysis. Competitors’ research is also a highlight of using this tool. 

The downside of using it is that some people find it difficult to use. Others think that there are better options in this price range. 


Mangools is a bundle of five various packages that can help you with your SEO efforts. It is a cost-effective option if you want an alternative to Similarweb. 


The Top 6 Best Alternatives to Similarweb 11

The main features of Mangools include:

  • KWFinder
  • SERPWatcher
  • SERPChecker
  • LinkMiner
  • Site Profiler


  • Easy to navigate and use
  • Cost-effective
  • Incredibly helpful in boosting traffic
  • Accuracy
  • Good interface


  • No organic link reports
  • Delays and timeouts
  • Only suitable for beginners 


Mangools offers three packages which you can choose from after a 10-day free trial. 

The Mangools Basic for $29.90 per month gives 100 keyword lookups daily, 200 suggestions, 200 keywords per import, and 100 SERP lookups per day but no simultaneous logins.

The Mangools Premium, with a monthly subscription of $39.90, gives 500 keyword lookups every 24 hours, unlimited suggestions, 700 keywords per import, 500 SERP lookups daily, and 3 simultaneous logins. 

The Mangools Agency has a monthly price of $79.90. It includes 1200 keyword lookups per day, unlimited keyword suggestions, 700 keywords per import, 1200 SERP lookups every 24 hours, and 10 simultaneous logins. 


People have mixed reviews about the efficacy of this tool depending on their work experience. This is how people have rated Mangools on different sites:


On G2, Mangools has 34 reviews and the aggregate rating comes out to be 4.5/5. Out of those 34 reviewers, 27 have rated this as a 5-star experience. 

Users think it is one of the best tools for niche-related and long-tail keywords. Also, they are happy about the support team. 

The only thing lacking in the tool, according to users, is the backlink session, as it does not offer a lot of options to navigate.

Software Advice

Mangools gets a rating of 4.76 out of 5 on Software Advice. Out of 51 reviews, 42 are 5 stars. People think the quality of data given at such a price is reasonable. 

The thing discussed the most is their interface which is easy to use. The downside mentioned is the lack of competitors’ information.

Trust Radius

According to Trust Radius, this tool is what a beginner should use to get hands-on experience. It is easy to use and requires only basic level SEO knowledge. 


SpyFu is a keyword research tool used to improve the performance of your digital marketing, especially SEO, efforts. 


The Top 6 Best Alternatives to Similarweb 12

The top discussion-worthy features of SpyFu are:

  • PPC research
  • List Builder
  • SEO and keyword research
  • Backlink analysis
  • Rank tracker


  • A powerful tool for keywords research
  • Easy comparison with competitors
  • Large database


  • Lack of information as compared to other tools
  • Only a basic level of rank tracking
  • Site audit needs improvement


The monthly Basic plan for $39 has 10,000-row search and data export results, 100 domain PDFs, 6 months of data, and 5000 weekly keywords. It is suitable for people who do not require API access.

The Professional package priced at $79 per month includes unlimited research, 10+ years of data, 15000 weekly tracked keywords, and API access.

The Team plan has a monthly subscription of $299. It has unlimited research, 40,000 keywords, API access, and login for 5 users. 



SpyFu has a successful score of 4.6 out of 5 on G2, which is the aggregate of 483 reviews and 7 discussions. 

People using it for years have reported that it is a helpful tool that allowed them to exponentially grow their site. According to users, the best thing about the site is the competitor analysis feature. And interestingly, there are no negative points mentioned by any reviewers. 

Software Advice

Software Advice rates SpyFu as 4.46/5. Out of 131 reviews, 71 are 5-star reviews. 

The features that make this alternative better than others include a comparison of PPC keywords with competitors and quickly finding information related to ads and campaigns.

The negative, as mentioned by long-time users, is that the interface needs improvement.

Trust Radius

Users on Trust Radius score SpyFu as 8.1 out of 10. The pros of using this tool include keyword tracking and PPC research. 

According to the cons pointed out by reviewers, the data is not region specific. Also, estimations are not precise.


Using Conductor, you can keep an eye on your competitors and see what they are up to. Specifically, you can investigate which strategies they use and apply those strategies to your own SEO efforts. 


The Top 6 Best Alternatives to Similarweb 13
  • Keywords finder
  • Web management
  • Link building
  • Rank tracking


  • New ideas to serve customers
  • Understands the logic behind website ranking
  • Manages risks
  • Critical analysis


  • Only provides rank analysis for two weeks
  • Not suitable for beginners


As far as the Conductor is concerned, you can get a customized package according to your needs and budget. This gives you the kind of flexibility in terms of features as well as pricing that standardized packages wouldn’t have been able to give you. 



The conductor on G2 has a remarkable rating of 4.5 out of 5. People find its tools very helpful in content optimization and keyword research. Market share report is also a worth mentioning feature. 

The only challenge is that it provides only two weeks of data. 248 out of 330 reviewers have marked it a 5-star review. 

Trust Radius

Users on Trust Radius have rated the Conductor a 9.1/10. The users love the accurate reports that this tool provides. They also highlight an almost unlimited number of tags for every keyword and above average level of customer support. 

The downsides marked by the reviewers include the inability to customize the reports, the inability to access data across a period of more than two weeks, and general navigation. Some people also think that it does not justify the price range as they find relatively little value for money.

Moz Pro

Moz Pro is another alternative to Similarweb that provides you with all the tools you need on a single platform. It promises you the highest rankings, quality traffic, and measurable results. Moz Pro does it all, from helping you target the perfect keywords to simplifying the complexities of SEO for you. 


Moz Pro
The Top 6 Best Alternatives to Similarweb 14

Some of the features Moz Pro provides you are enlisted below:

  • Rank Tracking
  • Link Explorer
  • Website Optimization
  • Domain Analysis
  • Custom Reports Creation


  • Faster speed
  • Custom metrics
  • Affordable
  • Easy setup and reporting
  • Great auditing features


  • Poor navigation system
  • Limited customization of reports
  • Outdated interface – not suitable for beginners


The basic package called ‘Standard’ is $99 per month. It provides you with 3 campaigns, 300 keyword rankings, 100,000 pages crawled per week, and 60 tracked URLs. 

The next plan offered by Moz Pro is the ‘Medium’ package priced at $179 per month. It includes 10 campaigns, 1500 keyword rankings, 500,000 pages crawled per week, along with 200 crawled URLs. 

The third option is the ‘Large’ package which includes 25 campaigns, 3000 keyword rankings, 1,250,000 pages crawled per week, and 500 crawled URLs. It can be subscribed to at a monthly rate of $299.

The last plan offered by Moz Pro is the ‘Premium’ package. It is for $599 per month and provides you with 50 campaigns, 4500 keyword rankings, 2,000,000 pages crawled per week, and 1000 tracked URLs.



Moz Pro on G2 gets a pretty good rating of 4.4 out of 5. Users have mentioned that it is an all-in-one tool for professionals to use but it can be quite challenging for beginners. 

Users appreciate how they can easily and accurately identify the trends in the keyword rankings and conduct competitor analysis. The downsides include too complicated navigation and a rather difficult user interface. Some users have also mentioned connectivity issues. 

Software Advice

Moz Pro scores a rating of 4.45 out of 5 on the review site Software Advice. Among all the reviewers, 322 have rated the tool 5/5 for a stellar overall experience. 

Users have called this tool one that covers all your needs. On top of that, the features worth mentioning include meaningful and accurate insights, value for money, and helpful data. However, some people also mentioned that the quality of their customer support is not that good.

Trust Radius

Users have given Moz Pro a rating of 8.3/10 on Trust Radius. According to the reviews given by the users, it improves SEO rankings, identifies website issues, and provides link-building opportunities. 

Of course, some users also posted a few cons, most of which revolve around Moz having too many features to manage, robust features that require training, lack of charts and graphs, and unsatisfactory customer support. 


Small and medium-sized enterprises and businesses use Similarweb to access SEO-related data, insights, and intelligence that help them grow. This article highlights a list of options you can use as an alternative to Similarweb. All of the tools discussed above have similar features but with some differences here and there. 

When choosing a tool for your business, you need to consider its features and pricing along with its pros and cons. This article discusses all the options in detail to help you decide what suits you the best. 

Make a decision today and help your business grow!

Share this article

top 27 seo tips promo

🎁 Get FREE!

27 SEO Tips PDF To
Grow Your Business 🚀