The Best White Label SEO Tools for Agencies and Marketers

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Developing new SEO strategies and keeping up with the ever-changing algorithms can be daunting. And as an agency or a marketer, you also might not have the time or resources to do it all yourself.

And as a result, demand for white label SEO tools by agencies and marketers has been rising in recent years.

With white label SEO, you can outsource all SEO work to other agencies and focus on your core marketing activities.

What is White Label SEO?

White label SEO, also called private-label SEO, is when one agency outsources part or all of its SEO work to another agency. The work is done under the first agency’s name and branding.

For example, let’s say you’re an agency specializing in social media marketing but don’t have the resources to do SEO. So, you outsource that work to another agency that specializes in SEO.

The agency will do the work under your name and branding and deliver the results to your clients. The client won’t even know. Good, right?

White label SEO is a great way for agencies to expand their services without hiring new employees or investing in new tools. It’s also a way for agencies to outsource work to other experts in the field so they can focus on their core services.

What Are White Label SEO Tools?

White label SEO tools are software platforms agencies use to outsource part of their SEO work. These tools help agencies with tasks like keyword research, competitor analysis, backlink analysis, and more.

They also help agencies track progress, generate reports, and measure results for their client’s websites.

In this article, we will be looking at the most common types of white label SEO tools:

  • Reporting tools
  • Analytics tools
  • Auditing tools
  • Platforms
  • Dashboards

Choosing a White Label SEO Provider – What to Look For

Not all white label SEO providers are created equal. Some are better than others. 

Here’s what to look for when choosing a white label SEO provider:

Industry Experience

The provider should have a good amount of experience in the SEO industry. They should also have a solid understanding of the latest algorithm changes and SEO best practices.

Ask for examples of their work and case studies from past clients. This will give you a good idea of what to expect.

To ensure they are credible, check out their reviews on third-party sites like Google and Yelp.


A good white label SEO provider will be transparent about their process. They should also be able to answer any questions you have.

What are the expectations? Will there be weekly or monthly progress reports? How often will you communicate?

Don’t work with a provider that is evasive or doesn’t want to share information.

Roadmap and Process

They should be able to tell you what they plan on doing and why.

The process should be tailored to your specific needs. And it should be flexible to change as the SEO landscape changes.

Ask to see their process and how they measure success. This will give you a good idea of what to expect.

Customer Support

The provider should have a good customer support system in place. This way, you can get help when you need it.

Check if they have a knowledge base, FAQ section, or live chat. You should also be able to reach them by phone or email.


The provider should have a clear pricing structure. They should also be upfront about all the costs involved.

Don’t work with a provider that has hidden fees or tries to upsell you on services you don’t need.

Also, how are their packages structured? Are they all-inclusive or à la carte?

Top White Label SEO Platforms

White Label SEO Platforms are all-in-one tools that offer a range of services like analysis, tracking, reporting, and managing content for SEO. Simply, white label SEO platforms offer an all-inclusive set of tools and services.

The platforms also have communication channels like chatbots and live that connect with your agency.

1. WebCEO’s All-in-One White Label SEO Platform

The Best White Label SEO Tools for Agencies and Marketers 22

The WebCEO platform offers 23 SEO tools for digital marketing for services like rank tracking, keyword research, backlink analysis, site auditing, SEO content assistant, and more.

WebCEO offers 100% white label experience making it ideal for medium agencies looking to try white label SEO.

The table below summarizes all tools offered by WebCEO:

Keyword Research and Rank TrackingKeyword research toolRank tracking tool
Site AuditTechnical audit toolInternal links toolSEO analysis toolSitemap generation toolSEO content assistant
Link EarningBacklink checkerPartner links watchContent submission toolCompetitor backlink spyCompetitor link profile
Traffic AnalysisGoogle analytics toolGoogle adsGoogle search consoleCompetitor traffic
Social Media AnalyticsFacebook insights toolSocial engagement toolWeb Buzz monitoring tool


WebCEO offers a 14-day trial, so you can try out the platform before you commit. 

And starting at $99 /month, startups and midsize agencies can use the WebCEO API feature to access SEO reports data generated in their WebCEO account remotely.

WebCEO also has a very good rating on GetApp—4.8 out of 5 stars (as of October 2022).

Webceo rating on GetApp
The Best White Label SEO Tools for Agencies and Marketers 23

2. SEMrush’s Agency Growth Kit White Label SEO Platform

SEMrush's Agency Growth Kit
The Best White Label SEO Tools for Agencies and Marketers 24

Agency-tailored Agency Growth Kit is a Semrush add-on that provides a full range of features, like the ability to customize and brand reports with your username, logo, and email address.

For example, when sending reports to your clients, you can set your email address as the Reply-To email. 

This Semrush add-on also provides you with a client portal where you can create reports and share them with your clients. This portal is part of a CRM that helps you seamlessly manage your client’s workflow.

Using the “My Reports” tool, you can automate reporting by scheduling daily, weekly or monthly reports. This is essential in ensuring you are not spending your quality time on recurring activities like preparing reports.


To get the Agency Growth Kit, you must have an active subscription with Semrush. 

To purchase the Agency Growth Kit, go to the Semrush pricing page and buy the tool for an additional $150 per month.

buy Agency Growth Kit
The Best White Label SEO Tools for Agencies and Marketers 25

And if you don’t have an active subscription with Semrush, the rates for the Semrush plan and Agency Growth Kit are:

Pro: $269.95/month 

Guru: $379.95/month

Business: $599.95/month

3. Posirank SEO Platform

Posirank SEO Platform
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Posirank offers an umbrella solution to all the tools you need in SEO. In addition, Posirank has one dashboard that you can use to access all their tools, making it easy for you to manage an unlimited number of tools and projects.

The tools offered include:

  • Keyword rank tracking
  • Website auditing
  • Backlink analysis
  • Reporting
  • Site speed audit, and more

Some of the best features of Posirank that make it one of the best all-in-one platforms include:

Centralization – All the tools you need are in one platform.

Reporting – You can easily generate branded reports for your clients.

Multiple accounts – You can manage multiple accounts from one Posirank platform by adding sub-users with assigned roles.

Local SEO service – The platform also offers a local SEO service that optimizes your website for specific locations. This is especially helpful for small to medium-sized businesses.

Enterprise-level link building – Posirank has over 1000 enterprise-level media sites with a Domain Authority of at least 59 that you can link to.

The main services offered by Posirank include:

  • SEO Promotion
  • Managed PPC
  • Onsite SEO
  • Backlink cleanup
  • Reputation management
  • Content writing


The starting price for the Posirank platform is $200-$300 per month. This makes it suitable for established agencies and marketers.

4. SE Ranking’s White Label SEO Platform

SE Ranking's White Label SEO Platform
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SE Ranking is an SEO platform for entrepreneurs, agencies, and enterprises. Boasting 100% white-labeled B2B SEO services, SE Ranking offers some of the best services, like stylistic customization of tools and performance-based invoicing.

This means you can bill your clients based on the performance of your services, like reports requested, which is a great way to increase revenue.

Also, you can access data gathered from the SE Ranking platform through SE Ranking API. This comes in handy for large companies with many websites. They can create, set up, or delete projects automatically.

Other features that make SE Ranking one of the best white label SEO platforms include:

  • SEO/PPC competitor research
  • Keyword grouper
  • Backlink monitoring
  • SEO reporting tools
  • Page change monitoring
  • Website auditing


SE Ranking has three packages, Essential, Pro, and Business, that charge $39.00/month, $89.00/month, and $9.00/month, respectively.

White Label SEO Platforms Comparison Table

FACTORWebCEOSEMrushPosirankSE Ranking
Pricing-$99 per month-Yes, free trial-No free version-$119.95 /month-Yes, free trial and free version-$200-$300 per month-Yes, free trial and free version-$39.00 per month-Yes, free trial and free version
Reviews (out of 5)Ease of Use – 4.5Customer Service – 4.9Ease of Use – 4.3Customer Service – 4.4Ease of Use – 2.5Customer Service – 3.5Ease of Use -4.6 Customer Service – 4.7
Features-Multi-Channel Attribution-Multi-Channel Data Collection-Reporting/Aanalytics-ROI Tracking-API-ROI Tracking-Customer journey mapping-Third-party integrations-Audit Management-Competitive Analysis-Content Management-Dashboard-API-ROI tracking-Web traffic reporting-Data visualization

Top White Label SEO Audit Tools

SEO auditing is a process that helps you to check the health of your website and identify areas that need improvement. It is a vital part of any SEO strategy as it helps you to track your progress and ensure that your website or your client’s website is optimized for search engines.

As an agency, you can leverage the power of SEO auditing to show your clients the areas of their websites that need improvement. This will help them to understand the importance of SEO and the need to invest in it. It will also allow you to upsell your services and increase revenue.

Many platforms offer SEO auditing for free, but what matters is the range and depth of the audit. The last thing you want is to give your client a report full of errors that will not translate to any improvements on their website.

1. Sitechecker Pro

Sitechecker Pro
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Sitechecker Pro platform tracks a wide range of SEO factors and provides detailed information about each one. This includes a backlink tracker, site audit, and site monitoring.

Sitechecker does daily analyses of your search performance and provides you with a detailed report. This report includes your organic traffic, keyword rankings, and backlink profile.

The tool is ideal for agencies as it offers white label reports.

Sitechecker is easy to use and offers a free 7-day trial. After the trial, you can choose between the monthly and annual plans. The monthly plan costs $29 per month, and the annual plan costs $278 per year.

2. WooRank

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WooRank is not only good for auditing your website, but it’s also great for providing actionable market insights. It covers a wide range of SEO factors, including website structure, on-page optimization, off-page optimization, and social media presence.

WooRank also offers an ideal API for automating the creation and downloading of PDF reports, running reports for thousands of URLs, and integrating WooRank data into your dashboard.

More audit features include:

  • Site crawling
  • Website reviews
  • Keyword tracking
  • SEO lead generation

The platform offers a free 14-day trial to experience all WooRank’s features. Paid plans start at US$79.99 per month for growing businesses.

WooRank rating on Capterra
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WooRank is strongly rated on Capterra with a rating of 4.5 as of October 2022.

3. MySiteAuditor

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MySiteAuditor is a good, affordable lead generation and sales management tool. It lets you embed audit reports on your website to increase conversions. It also offers a white label feature to brand the reports with your agency’s logo and name.

They also have an SEO API which you can use to request landing page audits. The API only takes 30 seconds to send back the audits in a branded PDF format. You can use the API for auditing your website or your client’s website.

The platform has a 10-day free trial. The paid plans start at $39 per month, which gives you white labeling ability. However, you need the Pro package subscription for $79 per month to get the embed audit forms feature.

4. SEOptimer

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SEOptimer SEO checker is a tool that provides a comprehensive website audit. It covers various factors, including website structure, on-page optimization, off-page optimization, and social media presence.

Similar to MySiteAuditor, they provide an embeddable audit tool. This is a great way to increase conversions on your website.

This tool is ideal for DIY projects. SEOptimer DIY SEO crawls your website and recommends actionable tips to improve your SEO. It also offers a white label feature to brand the report with your agency’s logo and name.

When auditing a website, some of the things SEOptimer looks at include:

  • Robots and Sitemaps
  • Broken links
  • HTML deprecation
  • SSL security
  • Flash and iFrame usage
  • Content volume, etc.

SEOptimer offers a 14-day trial with monthly pricing starting at US $29 per month for digital marketers. With this plan, you can generate unlimited white labeled reports in 15 languages.

Factors to Consider When Choosing a White Label SEO Audit Tool

Here is a list of the most important factors to consider:

1. Accuracy

The first and most important factor to consider when choosing an SEO audit tool is accuracy. You need to ensure that the tool can accurately identify the issues on your website and provide solutions to improve your website.

2. Ease of Use

You need to make sure that the tool is easy to use. Otherwise, you will spend more time figuring out how to use it instead of actually improving your or your client’s website.

3. Range

You need to make sure that the tool can audit a wide range of factors. These include new referring domains, keyword rankings, click-through rates, etc. This will help you to improve your website more quickly and effectively.

4. Depth

Does the tool provide detailed information about the issues on your website? This will help you to understand the problems and find solutions.

5. Price

The fifth and final factor to consider is price. You need a tool that is affordable and offers good actionable tips. You don’t want to overspend on an audit tool that doesn’t provide accurate or detailed information.

White Label SEO Dashboards

SEO dashboards provide agencies with an overview of their client’s SEO progress. This is a great way to keep track of your client’s progress and report to them.

Generally, dashboards provide a visual display of data making it easier to understand what’s going on. Some of the things you can track with a dashboard include:

  • Organic traffic
  • Keyword rankings
  • Backlinks
  • Referral traffic
  • Social media metrics, etc.

Therefore, the ability to customize dashboards is an important feature to look for in an SEO dashboard. This way, you can tailor the dashboard to match your client’s specific needs and wants.                                                                                                                                                                                                 

Some of the best white label SEO dashboards include:

1. AgencyAnalytics

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With AgencyAnalytics’ all-in-one reporting platform, you can pull data from over 70 integrations and present it in custom white-labeled PDF or PowerPoint reports.

AgencyAnalytics also offers an SEO dashboard that you can use to track your client’s progress. The dashboard lets you track organic traffic, keyword rankings, backlinks, and more.

You can also automate marketing reports and schedule them to be sent to clients weekly or monthly.

AgencyAnalytics’ dashboard has a lot of features, including:

  • Easy-to-use drag-and-drop report builder
  • Real-time data updates in live dashboards
  • Ability to personalize market reports
  • Cross-campaign reporting

AgencyAnalytics offers a 14-day free trial with no credit card required. For an agency looking to scale its reporting, the $18/month package is recommended. This gives you all features.

2. DashThis

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If you specialize in e-commerce, social media, PPC, and analytics, DashThis has the right dashboard for you. DashThis dashboard shows you which KPIs and integrations you should be tracking.

With DashThis, you can build custom white-labeled SEO dashboards in minutes and customize everything from headers and graphs to fonts. The drag-and-drop interface makes adding, removing, and rearranging widgets easy.

DashThis integrates with over 34 marketing platforms, so you can be sure to find the integrations you need:

  • Facebook Business Manager
  • DoubleClick Campaign Manage
  • Facebook Ads
  • Google Analytics
  • DoubleClick Search
  • Marchex

3. Cyfe

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Cyfe has pre-built dashboard templates that let you visualize data from analytics, marketing, social media, sales, and support all in one place.

Cyfe also has an all-in-one white label dashboard plan that lets you customize everything to suit your client’s needs.

You can also use Cyfe Push API to push data from your applications into Cyfe’s dashboard.

Cyfe has over 100 integrations that will include 250+ metrics and KPIs.

With a $19/month starter plan, you can have two custom dashboards and one user. The price goes up to $89/month for more dashboards, users, and features.

Cyfe is suitable for agencies that are looking for more integrations and metrics.

Top White Label SEO Analytics Tools

Market analytics tools help agency owners and marketers track the performance of their digital marketing campaigns. They also forecast future trends to help agencies make better decisions and optimize their campaigns.

When looking at the best white label SEO analytics tools, some of the things to consider include the following:

  • Ease of use
  • The ability to track multiple campaigns
  • Compatibility with other marketing platforms
  • Reporting features

Note: Most of these analytic tools and services can be found in white label SEO platforms and dashboards.

1. SEMRush

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SEMRush is an all-in-one digital marketing tool that provides agencies with insights into their clients’ online visibility. The platform offers a suite of tools agencies and enterprises can use to improve their clients’ SEO, PPC, and content marketing campaigns.

The platform offers a wide range of reports, including:

  • Keyword research reports
  • Competitor analysis reports
  • Site audit reports
  • Rank tracking reports
  • Social media monitoring reports
  • Lead generation reports

With these insightful reports, agencies can identify opportunities and optimize their clients’ campaigns for better results.

SEMRush enterprise plan also has API access that lets you integrate the platform with your other marketing tools, analyze big data fast, and analyze competitive strategies.

2. Ahrefs

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Ahrefs platform offers tools that help agencies with keyword research, link building, rank tracking, and site audits.

Ahrefs also has a comprehensive set of reports that agencies can use to track their clients’ progress and identify areas of improvement.

Ahrefs dashboard lets you organize projects in folders for easy management. You can also add team members and give them access to specific projects.

However, in Ahrefs, you are not supposed to white label reports without their approval. Also, Ahrefs API is only available to Enterprise plan users.

3. Authority Labs

Authority Labs
The Best White Label SEO Tools for Agencies and Marketers 38

Authority Labs is one of the best white label SEO analytics tools ideal for agencies looking to do local SEO. It provides location-based reports showing how your client’s campaigns perform in different cities and regions.

Some of the best resources Authority Labs provide include:

Daily data – this tracks changes as they happen, keeping you updated.

Mobile keyword ranking – tracks how your keywords perform on mobile users.

Global tracking – you can track competitor websites globally and in different languages.

Authority Labs provides 100% white label reporting.

Traject Data SERP API, the new Authority Labs’ API, allows you to get SERP data on a scale that has never been possible before.

Top White Label SEO Reporting Tools

How do you show your clients the strategies are working? Reporting tools make it easy for agencies to track progress and show clients the value of their SEO campaigns.

Showing clients well-analyzed reports with metrics that matter to them is one of the best ways to impress and get new clients.

And making your reports as simple to understand as possible is critical if you want to avoid the “deer in the headlights” look.

So, what should you look for when choosing a white label SEO reporting tool?

Flexible and Customizable Reports – The tool should let you customize reports to include only relevant data for your clients.

Easy to Use – You can generate reports quickly and without any headaches.

Affordable – The tool should be affordable and get you the most bang for your buck.

Comprehensive – The reporting tool should offer a comprehensive set of features to track all the important data points.

Automation Abilities – The tool should be able to automate report generation to help you save time.

Visualization Features – This ensures your reports are more visually appealing.

Integration Ability – The tool should integrate with other marketing tools to get a complete picture of your marketing efforts.

1. Reportz

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With Reportz, you can create detailed reports that cover all aspects of your SEO campaigns. You can filter, merge and display data in any way you want, making it easy to find the most important information.

The reports are automatically generated and can be customized to include your branding.

You can also schedule reports to be sent to clients regularly.

Reportz also has a mobile-friendly reporting interface and integrates with Google Analytics, Search Console, and other 15+ marketing tools.

You can even add CSV data to their dashboard to supplement your reporting data.

2. RankRanger

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RankRanger allows you to create 100% white label dashboards and reports. You can create custom graphs and charts, set custom parameters for your SEO metrics, and even be able to combine multiple data sets.

The tool also offers a wide range of third-party integrations to get a complete picture of your marketing efforts.

Some of the best features of RankRanger are:

Marketing dashboard – this white label reporting dashboard gives you control of HTML and CSS so you can make it look however you want. You can also include widgets to match the reports with your client’s website.

Automated PDF reports – you can automatically generate PDF reports using built-in templates.

Client dashboard – if you want your clients to see their data, you can create a custom dashboard to which they can log in. This can be 100% white labeled with your branding.

3. BrightLocal

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BrightLocal is a local SEO platform that offers a suite of white label SEO tools.

The platform offers a wide range of features, such as:

  • Local rank tracking – so you can track your clients’ local SEO progress.
  • Citation building and management – to help your clients improve their local search visibility.
  • Reputation management – to help your clients track and manage their online reputation.

BrightLocal also offers a comprehensive reporting feature that lets you add the ‘wow’ factor by white labeling local SEO reports with your branding.

BrightLocal is simply a report-only tool ideal for agencies and consultants looking to optimize local SEO for their clients.

4. ReportGarden

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ReportGarden is geared towards creating performance-based SEO reports for agencies or clients whom those agencies serve. With this tool, you can create and automate Adwords reports, PPC reports, SEO reports, etc.

With 45+ integrations like Google Ads, LinkedIn Ads, Moosend, ReportGarden gives you a 360-degree view of your marketing efforts and performance. What’s more, you can easily white label these reports with your agency’s branding.

ReportGarden also offers a wide range of features, such as:

  • Customizable report templates – you can choose from a wide range of templates or create your custom templates.
  • Scheduled reports – you can automate the report generation process and have reports delivered to clients regularly.
  • Data filters – you can filter data to include only the most relevant information in your reports.

ReportGarden is also a report-only tool making it ideal for agencies looking for specialty reporting tools.

What Next?

Now that you know the best white label SEO tools, it’s time to put them to use and start offering a complete service to your clients.

If you’re unsure where to start, we recommend trying out the all-in-one platforms such as SE Ranking and WebCEO. This will give you a feel for how white label SEO works and how it can benefit your business.

Once you’re ready to take things to the next level, you can start using specialty tools like report-only tools such as RankRanger or ReportGarden. This will allow you to offer your clients a complete service and maximize the benefits of white label SEO.

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