Foreign Language Backlinks – When You Need Them?

Table Of Content

Backlinks used to be considered SEO hacks, but now they are no longer considered that way. Google’s algorithm has been constantly upgraded, and many things have changed but backlinks are still seen as a vote of confidence for the receiving website.

Foreign Language Backlinks

It’s important for you to understand that not all Backlinks from foreign language websites are suitable for your website, so let’s take a look at how to analyze foreign backlinks.

In this post, we’re going to focus on how to build links for foreign sites. You will learn that foreign sites have an advantage over English websites since they are ranked on foreign search engine results pages, which have different criteria for analyzing websites.

As a general rule of thumb, it is so much easier to rank on foreign language SERPS (search engine results pages). You will find a fraction of the competition. So if your product or service has multi-national appeal or your main target market is non-English speaking, this article is going to be of great interest to you.

English SERPS

Foreign Language Backlinks

First, we will talk about English SERPs because that is where it all began.

English Search Engine Result Pages (SERPs) are mostly in English and not translated into other languages. Anybody trying to market to foreign language markets is really going to find it difficult to do so in the English language SERPs.

Writing in a foreign language now means that your content can be found on those foreign language search engines. Native speakers of that language will find this content if it ranks well on Google for that country.

How Do We Rank On Foreign Language Search Engines?

It’s not rocket science, you need to do the same things that you would do to rank on English-speaking search engines. But you will find less competition and therefore you will also find it easier to rank on the foreign language SERPs.

Even if your main market is English-speaking, if your product/service would appeal to foreign language markets then you should consider branching out into those markets.

All that you need to do is get an article written by somebody who speaks the language fluently and you are ready to launch into a foreign market.

The State Of Foreign SERPs

Foreign Language Backlinks

The foreign SERPs are still less competitive than the English SERPs. These SERPs are less competitive because there is not as much content on the internet in other languages and no one has really been able to translate Google’s algorithm, at least for sites that rank well enough to make it into the top 100.

In order to take advantage of this, you need to provide relevant content that will answer the search engine queries and then add links to the content by finding links on a site in their native language with relevant domains and content.

To make this work you need to establish EAT (expertise, authority, trust) but as you are up against much less competition this will not be so difficult in a foreign language. Likewise, the links you get need to have a high level of authority or trust associated with the linking website, as Wikipedia does for example. Your backlinks still need to come from trusted sources.

It’s no different in concept from English language sites. The backlink from foreign language websites is the same but the difference is that these websites are written in different languages.

The link-building method for this is the same, the difference is the language only. If you are getting backlinks from quality sites by providing quality content then it’s going to help you rank.

Most people don’t know about this, but you can get backlinks from foreign language websites. Just follow our step-by-step process.

The first step is to find an appropriate foreign language website that has a high ranking in their country and search for information on how to contact them.

There are many factors that will determine whether or not they accept guest bloggers, such as:

  • If your content falls within their niche.
  • Are you providing any value in the guest post content?
  • Does your website have some authority?
  • Have you published before with other websites? etc.
Foreign Language Backlinks

You should also read their Terms of Use Agreement page carefully when submitting any material because this may be where they do NOT allow guest authors. If there is no mention of accepting submissions from outside sources then there’s nothing stopping you.

For finding websites, you’ll want to search on sites like Qype or Yelp because these are business directories where people have left reviews about different types of businesses.

Find one that has at least 20 reviews on their site and go through them all until you find something related to what you’re trying to promote/sell.

I know, it already looks like a lot of work and likely will be a time-consuming exercise. In case, you don’t have the time, the inclination or the know-how to take on this mammoth task yourself, you can also buy link-building services from professionals with experience in Search Engine Optimization (SEO).

LinkDaddy is here to help you with this. The following are the languages in which we can create high-quality backlinks:

  • French
  • German
  • Italian
  • Spanish
  • Turkish
  • Portuguese
  • Swedish
  • Russian
  • Dutch

To get a free backlinks campaign valued at $35 please click here.

We can create foreign language links for your website and the backlinks from specific countries will help you to rank locally in that country.

It is important for you to care about getting links from foreign language sites for the simple reason that they will help you rank in the local search engines. We build websites that are high in authority and niche-related. But because they feature foreign language content they will help you rank in those foreign languages SERPs. Foreign language websites have a lot more power than you think when it comes to helping you rank in foreign language search engines.

Some of them are every bit as big, if not bigger, than US News, Forbes, BBC, or CNN. Some examples would be:

  • Sina Weibo Website (the most popular social media website with over 500 million registered users)
  • Chinese Sites like which is one of China’s largest aggregator sites with over 555 million average monthly active user base
  • Yahoo Japan Corporation (one of Japan’s biggest portals for news and information)

When it comes to the benefits, these are just a few of them that you will enjoy by getting backlinks from foreign language websites:

  • More focused traffic
  • Higher conversion rate to sale or lead generation
  • Better visibility in search engine ranking results
  • International Traffic
  • More Geo-relevant Authority
  • More Shares
  • More Revenue
  • Increase in your social media following and mentions and much more
Foreign Language Backlinks

There are some types of links that can hurt your website ranking like; porn websites, coupon websites, illegal product selling sites, etc. The outbound links or external links from these sites are considered spammy backlinks and will do damage to your website that is hard to recover from.

Be Aware!

  • Don’t do link exchange if the website is hosted on the same web hosting.
  • Don’t work without any SEO Strategy.
  • Make sure to use different anchor text links to save your site from manual penalties.
  • Use Image Submission Backlinks or Image Sharing sites like Flickr, Behance etc.
  • Make sure to do a backlink audit before starting.
  • Don’t promote affiliate links on your money site (unless your whole site is based on affiliate content).
  • Don’t use article directory submission links, because these are not working anymore.
  • Use Forum Submission Sites, but carefully.
  • When hiring any link builders, ask them how they will work.
  • If it smells at all spammy then DON’T do it.

Why LinkDaddy?

Here at LinkDaddy, our goal is to provide quality backlinks from safe and healthy sources with high domain authority. Our company is known as one of the best link building companies and that’s a reputation we fight hard to protect.

We understand what it takes to make link-building a success and get it to help boost the ranking of your website. We do all the hard work for you. We only build backlinks for you from high-authority sites that have relevant content that Google loves. That also means content in the relevant language.


Foreign language backlinks can be very powerful as part of a strategy to rank your content in foreign language search engines. But we understand they take a lot of work and require specialist skills and experience to work well. Get it wrong and you can do more damage than good.

Using LinkDaddy SEO services takes away all the risk. Our experts will work to boost the position of your website in the SERPs.

Find out how we can help you by taking advantage of our free trial just click here.

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