Which Kinds of Hits Does Google Analytics Track? Beginner’s Guide!

google analytics hit tracking

Google Analytics is one of the most powerful tools marketers use to track and collect data. Businesses measure the performance of their sites by looking at the information delivered to the Google Analytics server that occurs with every online interaction. This information is crucial to monitor as it can sway the decision of what to […]

In Which Order Does Google Analytics Filter Data?

google analytics filter data

If you regularly use Google Analytics, you must know how to utilize it fully. You might need to filter out some data on the platform to generate specific and detailed reports. Although Google Analytics offers different ways to filter data, it might not work properly unless you follow the right order.    Failure to use the […]

What is Not Considered a Default Medium in Google Analytics?

google analytics default mediums

Website traffic comes from various sources. Consumers may be directed to your website via an email, social media post, or advertisements. Google Analytics tracks the website traffic to help you understand your customer behaviors. You must know what is a default medium in Google Analytics if your goal is to track specific sources or channels. […]

What Data Does Google Analytics Prohibit Collecting?

google analytics prohibited data

In the modern world, businesses in every sector collect data. Since data is a valuable resource, companies use it for targeted marketing. And Google Analytics is a powerful tool that you can use to collect data about your website visitors to understand how they behave. However, despite this, Google Analytics has some data collection limitations. […]

What is Not a Benefit of Google Analytics Remarketing?

google analytics remarketing

A remarketing campaign can supercharge conversion rates. Businesses use remarketing to engage with users who have previously visited their websites. Therefore, if you have a business, you can use remarketing techniques to engage users again. You need an analysis tool like Google Analytics that collects information about your web visitors to determine whether your remarketing […]

What Data is Google Analytics Goals Unable to Track?

google analytics goals that are unable to track

If you operate a business website, it’s important to use an analytics tool to help you understand your audience much better. Google Analytics is one of the most popular web analytics platforms businesses use to track visitors, goals, and behaviors. Although Google Analytics is quite helpful in breaking down information about the amount of traffic […]

What is a Secondary Dimension in Google Analytics? What You Need To Know!

Secondary Dimension in Google Analytics

According to statistics, about 8.4 million websites run on Google Analytics 4 (GA4). These businesses rely on this web analytics platform to measure and track website performance and traffic. To offer detailed results, there are different Google Analytics features that you can use, such as primary dimensions and secondary dimensions. So, what is a secondary […]

Which Goals Are Available in Google Analytics and How Can You Set Them Up?

types of google analytics goals

Tracking goals is crucial to understanding how effectively your website’s performance is meeting your business objectives. Google Analytics (GA) tracks metrics like page views, sessions, and user engagement. But how do you track tangible goals that directly relate to your business objectives? Google Analytics goals enable you to measure your website’s success at achieving a […]

When Does the Tracking Code Send Google Analytics an Event Hit?

Google Analytics Event Tracking

A tracking code is a small script used as JavaScript in the HTML source code of a site. Advertisers and marketers mainly use it to track user activities on a site.  A tracking code can report which platform a visitor used to access your site, real-time traffic, and click path, among other things.  Due to […]

What Is a Metric in Google Analytics?

Google Analytics Metrics

Google Analytics provides a lot of data you can use to understand the performance of your website. A quick overview of the dashboard shows how many people visited your website, how much time they spent on the site, and so much more.  If you want a more comprehensive understanding of your Google analytics report, you […]

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